The free coach’s decision results in Stoke City’s flop finding a new, obscure home.

Supporters of Stoke City have been asked in surveys if and how they would like to see the club’s logo changed.

The 2001 redesign of the crest has prompted Stoke to start a conversation with the fan base.

From the late 1970s to the early 1990s, the Potters had their own stylized design and had

previously used a version based on the city’s coat of arms. During the consultation,

fans were asked which essential components of past badges—such as red and white stripes,

a kiln, a Staffordshire knot, and the city’s coat of arms’ boar’s head, Portland vase,

dromedary camel, eagle, and scythe—they would like to see in any future design.

regulations and how they affect Stoke City’s budget

They were questioned about the club’s colors, form,

and striped width as well as potential slogans like Vis Unita Fortior,

“The Potters,” and the club’s founding year of 1863.Any new badge might go

on the shirts for the 2026–2027 season, and Stoke is anticipated to host

fan assemblies at the bet365 Stadium to further discuss and debate the proposal.