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Everton sponsor leaves UK after porn ad probe.
A front-of-shirt sponsor of Everton football club is giving up its licence in Great Britain after an investigation into an ad featuring porn actress Bonnie Blue.
In the social media video shot outside Nottingham Trent University, she said she was there “as promised” to “sleep with 180 barely-legal 18 year olds”, with Stake’s logo on the screen.
Campaigners had urged the culture secretary to take action over the advert for using sexual content to promote gambling to young people.
The Gambling Commission said it will write to Everton to warn it of its responsibilities to ensure that the unlicensed gambling websites promoted on shirts cannot be accessed from Great Britain.
Due to the fact that both sites are illegal in Britain, the regulator is also writing to Leicester City, which has an agreement with BC.Game, and Nottingham Forest, which is sponsored by Kaiyun.
Following the Gambling Commission’s inquiry, the Australian online gambling company Stake made the decision to leave the United Kingdom.As far as the BBC is aware, Everton has no intention of replacing Stake as the primary jersey sponsor.
Due to the English Premier League’s large international viewership, clubs regularly sign sponsorship agreements with companies based outside of the UK.
Stake bills itself as the “worlds leading cryptocurrency casino and sportsbook” and has its branding on Everton football jerseys. Customers can wager on virtual casino games or sports, however Bitcoin and other digital currencies are not available to GB consumers.
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