Following the signing of a shirt partnership with Emirates Fly Better, Celtic is expected to adopt a new logo.

According to rumors, prominent clothing company Adidas will soon promote Celtic.

Special benefits are unlocked for members of the company’s “elite” group,

which includes Manchester United, Arsenal, and Bayern Munich.

This implies that starting with the 2025–2026 season, a new version of their logo will be featured on the front of their uniforms.

Celtic and Adidas have been together since 2020,

and rumors indicate that an extension between the two companies is almost finalized. This kind of excitement is a trademark of every cooperation.

Celtic’s new uniforms will include heat-dry technology and the trefoil logo for the first time ever.

Prior to the 2024–2025 season, the Hoops were in the B Premium Tier for kits, but they have won a promotion, just like Roma and Newcastle United did.

The Scottish powerhouses previously wore New Balance from 2015 to 2020, among other major manufacturer brands.

Although Nike was also in control from 2005 to 2015, Umbro has the longest affiliation with the team,

having done so from 1964 to 2005.

Commercially speaking, this agreement is also a big win for a Scottish team, guaranteeing additional funds to support Celtic’s on-field endeavors.