Stoke City confirms the next phase of the consultation on club badges.

In order to determine whether the supporters are “appetite for potential change,

” Stoke will begin a consultation over the club’s badge’s future.

The representative fan group Stoke City Connect has been in contact with Stoke regarding

a revision of the team’s 2001-introduced current crest. The broader fan base will now be included in it.

Digital surveys will be sent as the initial phase, and later on, in-person activities will take place.

The goal is to have the new crest on the uniform by the 2026–2027 season, if one is chosen.

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“The club envisions working towards future designs that chime with the tradition, history,

and identity of the city and club, should the majority of fans be in favor of a change.”

It further stated: “The club’s estate would be phased in if a new crest were to be unveiled.

The club’s uniforms and online platforms would feature the new crest as of the switchover date,

but there wouldn’t be a complete, instantaneous overhaul of physical signage in every location.

In such a scenario, the old crest would remain in some places

throughout the club’s venues for many years to come.