Celtic Finalizes on Color, set for brand-new logo change after kit agreement reached

Celtic Finalizes on Color, set for brand-new logo change after kit agreement reached

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There are rumors that Adidas, a well-known kit manufacturer, would soon start supporting Celtic.

The “elite” group of the corporation consists of Manchester United, Arsenal, and Bayern Munich, and membership unlocks additional benefits. This indicates that starting with the 2025–2026 season, their logo will have a new design on the front of their shirts.

Celtic and Adidas have been together since 2020, and rumors have it that an extension is almost finalized. Excitement is a necessary component of any cooperation. For the first time ever, Celtic’s new kits will feature the trefoil logo on the kits as well as heat-dry technology. The Hoops were previously in the B Premium Tier for kits but have earned a promotion much like Newcastle United and Roma did so ahead of the 2024/25 campaign.

The Scottish giants have sported some huge manufacturer names in the past, having worn New Balance from 2015 to 2020. Nike was also in charge from 2005-2015, but it is Umbro who held the longest partnership, working together with the club from 1964-2005.

The largest kit sponsorship agreement ever announced in Scottish sports history was the 2020 agreement between Celtic and adidas. The multimillion-pound agreement is also expected to be renewed for an additional five years.

ESPN has previously reported that in 2023, Celtic kit sales generated £29m for adidas and that put them in the top 20 for kit sales among football clubs worldwide. It remains to be seen who will be the front-of-shirt sponsor, with Dafabet’s deal also expiring at the end of the 2024/25 campaign.

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