Sunderland are no longer soft touches in the transfer market

Ex-Sunderland boss appointed chief executive officer at EFL club following Wearside disaster
Ex-Sunderland boss appointed chief executive officer at EFL club following Wearside disaster

Sunderland are no longer soft touches in the transfer market

Sunderland are no longer soft touches in the transfer market

With the opening of the summer transfer window,

conjecture is running rampant.

Transfer rumors around Sunderland’s best players have been and will certainly continue;

bids could be made for players like Trai Hume, Jobe Bellingham,

Jack Clarke, and probably a few others.

Due to the way we operate these days, we will need to raise money for

the signing of multiple new players this summer by

selling at least one of our star players. Sincere interest and multiple offers have been turned down by the club because they are aware of this.

It is inevitable that bids will be made for our players,

and the chances are that one will be accepted;

nonetheless, the club’s stance on transfers is solid,

and it’s something that under the

We had none of the former government.

We used to sell academy products for pennies on the dollar during

the Charlie Methven and Stewart Donald period,

but these days we’re turning down player bids of up to £20 million.

Because of the price we’ve put on Jobe, Crystal Palace has reportedly

refrained from making a move for him thus far. More recently,

Southampton has reportedly decided against making a move for Clarke.

These are the kinds of things a club like Sunderland ought to be doing.

To make a quick money, we don’t have to sell all of our finest players.

In fact, the only player who has come into this category in recent

years is Ross Stewart, and even then, we paid £10 million for a

guy who hadn’t touched a ball in eighteen months.

This is what’s referred to as excellent business,

and Sunderland AFC’s future depends on their continuing in this vein.

We’ve communicated with Teams that have expressed interest in

our players are advised to “cough up.”

Now that other teams are aware of our demands, hopefully the

days of selling players for low prices and without a purpose are over.

Players will eventually be sold, but perhaps we’ll receive a good price for them at that time.

Because of his reputation, Jobe is frequently discussed,

and his nearly complete campaign at the age of eighteen

has not hurt him. There won’t be a shortage of suitors if

the club decides it’s time to cash in this summer.

Ex-Sunderland boss appointed chief executive officer at EFL club following Wearside disaster
Ex-Sunderland boss appointed chief executive officer at EFL club following Wearside disaster

The most crucial aspect of this is making a good profit and

allowing ourselves enough time to spend the funds by reinvesting

them in the squad before the window closes at the end of August.

Being “hot property” for Sunderland players is a positive indicator of

the team’s commitment to player development.

We haven’t quite reached the point where we can sell any of

the players we’ve nurtured, but when we do, it will be

a significant test for the recruitment process following

a few unsuccessful windows.

The new season begins in six weeks, so July is the perfect

time to back Régis Le Bris. If he does, the positive momentum

from his hiring and off-field accomplishments will last.

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