Tottenham to smash £228m record as two new off-pitch deals announced

Tottenham to smash £228m record as two new off-pitch deals announced

Tottenham’s two fresh off-pitch acquisitions revealed

this week put them on pace to shatter a club record.

As far as spending under the Premier League and UEFA‘s Profit

and Sustainability Rules (PSR) goes, a lot of pundits say

Spurs are among the most comfortable clubs.

 

Their commercial revenue is rising year, and their wages-to-turnover ratio is

among the lowest in the top flight.

In the latter area, the team achieved its highest level of revenue

ever last season, taking in £228 million from sponsorship and clothing sales.

When their 2023–24 financial statements are released,

they should smash that number once more. During this campaign,

they signed agreements with several new partners and

staged a number of successful non-football activities.

Now that they’ve launched their most recent two business endeavors,

they should easily top that sum in 2024–2025.

Spurs announce partnerships with BetMGM and Citygreen: Last week,

Spurs announced a partnership with artificial turf company Citygreen.

The deal, which has not been valued at all but is expected to be in

the region of £1 million, will see the Chinese company supply

Spurs with synthetic turf at their training facility and other locations

on their sites. Today, the North London club announced a partnership

with betting brand BetMGM, which will be the front-of-shirt sponsor for

the men’s and women’s teams.

Tottenham’s PSR position explained: On paper,

their combined losses of £261m over the last three years place them well over the three-yearly £105m threshold, but they have plenty of headroom thanks to the £188m depreciation charge on their stadium and a number of PSR-deductible costs. Still, any spending must be funded by Daniel Levy and his fellow co-owners.

This is fortunate since Ange Postecoglou intends to assemble a highly expensive team in the upcoming weeks and months.

But because of Levy’s focus on sustainable expansion, the Spurs will continue to live within their means and carefully weigh any expenditure against their revenue.

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