Sunderland away and third kit tease ahead of ‘special’ next launch

Sunderland away and third kit tease ahead of ‘special’ next launch

David Bruce, the chief commercial officer of the team, gave that statement to fans who assembled on Thursday night for the first look inside the brand-new stadium store.

Bruce has also given a clear indication that the third and away kits will have separate club crests, which almost definitely means the 1973 and ship badges will be back.

Bruce joked: “You might be thinking correctly when you assume that the crests on the upcoming kits will differ from one another.

“Fans hold three crests in great significance. We consider ourselves very fortunate to have three distinct avenues of expression that each speak to the football club in a unique way. We’re going to make advantage of all three of those. It’s really unique, and all three will be shown in the upcoming ranges.”

Bruce is amazed by Hummel’s work on the upcoming season’s strips, which are the first to be created by the renowned Danish company since Sunderland and them reunited.

“I honestly believe what we’ve got in the collection of the three kits is really, really special,” he stated.

We have thoroughly examined every element and had Rolls-Royce service from Hummel. Everything is up to par.

“This shirt celebrates Sunderland’s makers and creators, specifically the shipbuilding industry.”

“It’s about the future, but it has a heritage bent. The third uniform alludes to anything connected to the stadium’s location near the colliery, while the away uniform continues the same motif.

“We’ll do that moving forward, we want to tell the stories of the fans and the city and what matters most to the fans so they can see themselves in the product.”

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