Losses widen at Sunderland AFC as ticket sales rise

Losses widen at Sunderland AFC as ticket sales rise

Sunderland Association Football Club’s losses grew during the 2022/23 season, despite increased season ticket sales.

According to newly filed records, turnover increased from £25.8 million to £35 million in the fiscal year ending July 31, 2023,

while losses increased from £7.8 million to £9.6 million.

Gate collections grew from £9.4 million to £10.6 million throughout the season,

while TV and media revenue increased from £3.2 million to £10 million.

During the year, the team returned to the EFL championship and reached the play-offs, losing to Luton Town, who were promoted to the Premier League.

When Sunderland returned, it sold a record 32,000 season tickets. That figure has now been surpassed.

The records detailed how, during the fiscal year, chairman Kyril Louis-Dreyfus and fellow stakeholder Juan Sartori purchased the club’s remaining shares from its former owner.

Since the acquisition, stockholders have given a total of £18.1 million to the club.

In the accounts, Sunderland stated that the goal for the 2023-24 season is to continue progress on and off the pitch “as we strive to develop our talented squad and support services underpinning our business operation to ensure success in the EFL Championship and provide the platform to achieve promotion to the Premier League.”

The article continued: “The club continues to invest in a strong core of talented young players and we believe this will provide the foundations for a continuous progression through the upcoming seasons that will culminate in our ultimate objective of returning to the PL.”

Employees grew over the year from 252 to 292.

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