DONE DEAL : Heung-Min Son has helped Tottenham earn millions as unprecedented deal agreed

Superstar Heung-min Son of Tottenham has unintentionally contributed significantly

to a ground-breaking new commercial agreement that will benefit the Premier League as a whole.

The value of the top flight’s broadcast rights has surpassed £11 billion,

and for the first time in the league’s existence, the value of the league’s international TV deals exceeds that of its local counterparts.

The Premier League and FA Cup rights are now combined in a recent international agreement,

which is the first time the rights to both tournaments have ever been sold simultaneously.

Sport Business stated that Coupang, an e-commerce business,

has obtained the streaming rights for both events when their respective rights cycles start in South Korea in 2025 and 2026.

Although the deal’s official value has not been disclosed, it is very certain to have increased from the prior agreement,

which was estimated to have been worth about £8 million.

The superstar Son of the Spurs was essential to the deal’s success.

Son’s role in TV rights double deal

The South Korea Supporters’ Club of Tottenham has about 28,000 official members,

and since the club bought Son from Bayer Leverkusen in 2015, its popularity in the country has skyrocketed.

Son, who currently plays for the Spurs and is fifth on their all-time best scorer list,

has been crucial to their business success in Southeast Asia.

When the Spurs went on their preseason tour in South Korea in 2022,

they signed numerous business agreements with local businesses,

and Son was always featured in the promotional materials that went along with it.

They have launched Korean-language social media handles and tourism efforts in an

attempt to further capitalize on the unwavering interest in the 31-year-old.

There are many more factors that contribute to the Spurs’ commercial success than just Daniel Levy and

the rest of the organization’s brilliant choice to construct a world-class new stadium.

In spite of finishing in eighth place in the Premier League the previous season,

sponsorship and merchandise earnings increased by 24% to a record £183 million for the club.

Earlier this year, they did experience a setback in the department

when highly regarded commercial director Todd Kline left to join Chelsea.

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