CBS ‘cashed in an extra $60MILLION for Super Bowl overtime commercials after Kansas City Chiefs needed a fifth quarter to beat the 49ers
The game going into overtime is said to have helped CBS earn an additional $60 million,
setting new records for Super Bowl ad revenue.
It was only the second occasion in Super Bowl history that the Kansas City Chiefs needed a fifth quarter to defeat the San
Francisco 49ers, and it greatly boosted the game’s broadcast revenue for the network.
According to Sportico, CBS made an additional $60 million from an additional 10 commercials over the extended period,
bringing their total ad revenue from the big game very close to an incredible $700 million.
In a 14-minute, 57-second overtime period, the Chiefs were able to secure a 25-22 victory and earn back-to-back
Super Bowl rings thanks to the additional 10 TV commercials.
According to reports, CBS originally made $635 million from the remainder of the broadcast’s normal advertising.
CBS sold off slots at a reduced price for a possible overtime commercial slot,
and the network shipped out five or seven backup commercials.
According to Sportico, the asking price for a standard 30-second ad during this year’s Super Bowl was approximately $6.47 million.
The amount of the reduction for a possible overtime slot is unknown.
Following the inaugural overtime Super Bowl in 2017, Fox, the broadcaster,
disclosed that sales representatives were receiving calls from sponsors in the fourth quarter,
indicating that they anticipated an additional quarter.
Fox barely got four advertisements in before the game ended because it only took Tom Brady and the
New England Patriots nine plays to score a touchdown.
CBS was able to get in six extra overtime minutes than their rivals at Fox because to the new
overtime regulations that were implemented this year.
This year’s Super Bowl featured a number of reruns from earlier in the evening,
including a shortened version of State Farm’s Arnold Schwarzenegger commercial and Verizon’s “Beyonce breaks the internet” ad.
Later in the programme, teasers for Kung Fu Panda 4 and Monkey Man from Universal Pictures were also screened.
Following this week’s revelation that 123.4 million people watched, all of the commercials were aired to an unprecedented number of viewers.
That sets a record for the Super Bowl and, astonishingly, ranks second in US TV history for most viewers, only surpassed by the Moon Landings.
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