Shocking News: Rangers will win the Champions League. If they win the championship, Celtic will pay a heavy price for their troubles in Europe.
A notable rise in prize money for UEFA’s primary tournament in 2024–2025 has been revealed.
When Celtic and Rangers played in the Champions League together for the last time, in 22–23,
Celtic made over €30 million from their participation, while Rangers only made about €20 million,
even though Celtic only scored two points more than Rangers’ zero.
This was caused by the way the money was distributed using the 10-year coefficient; Rangers,
who had the second-lowest 10-year rating in the competition, were awarded just €2.3 million,
while Celtic, who had the eighth-lowest ranking, were awarded an enormous €9.1 million.
This distribution will be significantly different if both teams are selected for the new 36-team league
phase that begins play the following season. This is because UEFA has already revealed their budget for 2024–2025
after receiving successful member association approval. It appears that the Scottish Premiership is about to witness
its first true title fight between the Old Firm since Rangers’ thrilling one-point victory on the penultimate day of the
2010–11 campaign.
Naturally, the fans of both teams are more excited about the status and glory of winning the league trophy than they
are about the money their club will make. Nonetheless, it is impossible to overestimate the financial significance of
earning a spot in the Champions League automatically upon winning the championship, especially with the new
structure guaranteeing more money than ever before. Our best teams rely significantly on Champions League status
to close the financial gap with most other European Leagues, since Southampton received over £100 million in TV
money for finishing last in the Premier League.
Celtic has long been an extremely financially sound club, with £72 million in cash on hand, more than nearly all
English Premier League teams. Nevertheless, Peter Lawwell stated in the Celtic annual reports that “history tells us
that we will not always qualify for the Champions League,” demonstrating that even they are well aware of the
consequences of missing out on the Champions League.
With UEFA revealing their conservative estimate for total revenue from men’s club competitions at €4.5 billion (up
from €3.5 billion this year), we now have a better idea of just how much the impact of qualification will be. However,
they do note that these figures should be treated cautiously because “the sales process still ongoing and contracts yet
to be concluded for some important markets.”
The €4.5 billion will not go to all of the competing clubs because there are a number of deductions that need to be
made first. For instance, UEFA’s share increases, going from €323 million to €387 million in organizational costs,
and the amount “reserved for European Football to remain with UEFA” goes from €188 million to €230 million.
First, good news for all Scottish clubs: clubs that are eliminated in the qualifying round will get a 25% increase in
funding, from €105 million to €132 million. The solidarity payments, which are given to EVERY club that doesn’t
play football during the league phase, increase by a whopping 120%, from €140 million to €308 million. This could
imply up to £1.5 million for each SPFL team that misses out on the European League stage the following year.
That still leaves a whopping €3.3 billion up for grabs by the rival teams, with Champions League teams taking home
an incredible 75% of the money and the Europa League getting just 17%. The Conference League receives a meager
8% of the total, which is mere crumbs.
Initially, the beginning fee—a sum of money distributed equally among all teams prior to the ball being kicked—is
predicted to increase by 20% in the Champions League, from €15.64 million to €18.84 million per club. When
compared to the expected starting cost for the Europa League, which goes from only €3.63 million to €4.31 million,
the Conference league starting fee increases the least, from €2.94 million to about €3.16 million.
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