Mega Champions League cash breakdown as 3 major revenue...

Mega Champions League cash breakdown as 3 major revenue streams see huge carrot dangled in front of Celtic and Rangers

million from their participation, while Rangers only made about €20 million, even though Celtic only scored two

points more than Rangers’ zero.

This was caused by the way the money was distributed using the 10-year coefficient; Rangers, who had the second-

lowest 10-year rating in the competition, were awarded just €2.3 million, while Celtic, who had the eighth-lowest

ranking, were awarded an enormous €9.1 million.

This distribution will be significantly different if both teams are selected for the new 36-team league phase that

begins play the following season. This is because UEFA has already revealed their budget for 2024–2025 after

receiving successful member association approval. It appears that the Scottish Premiership is about to witness its

first true title fight between the Old Firm since Rangers’ thrilling one-point victory

on the penultimate day of the 2010–11 campaign.

Naturally, the fans of both teams are more excited about the status and glory of winning the league trophy than they

are about the money their club will make. Nonetheless, it is impossible to overestimate the financial significance of

earning a spot in the Champions League automatically upon winning the championship, especially with the new

structure guaranteeing more money than ever before. Our best teams rely significantly on Champions League status

to close the financial gap with most other European Leagues, since Southampton received over £100 million in TV

money for finishing last in the Premier League.

English Premier League teams. Nevertheless, Peter Lawwell stated in the Celtic annual reports that “history tells us

that we will not always qualify for the Champions League,” demonstrating that even they are well aware of the

consequences of missing out on the Champions League.

With UEFA revealing their conservative estimate for total revenue from men’s club competitions at €4.5 billion (up

from €3.5 billion this year), we now have a better idea of just how much the impact of qualification will be. However,

they do note that these figures should be treated cautiously because “the sales process still ongoing and contracts yet

to be concluded for some important markets.”

The €4.5 billion will not go to all of the competing clubs because there are a number of deductions that need to be

made first. For instance, UEFA’s share increases, going from €323 million to €387 million in organizational costs,

and the amount “reserved for European Football to remain with UEFA” goes from €188 million to €230 million.

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